Should you hold out or sell out?

So what do you do when you need a job but, the job you’ve just been offered isn’t your dream job? Should you take it or hold out until the ‘right’ one comes along? After all, it may be some time before another offer comes your way.

This is more than a simply a question of yes or no. If the bills are piling up and the mortgage company is knocking at your door then yes, you may have to accept the job on offer. But if you’re financially set and can afford to hold out for a while, then do so.

If you make the choice – forced or otherwise – to accept a position that is below your potential, you have to approach it in the right mindset. Instead of being resentful, look at it as an opportunity – albeit in the short term – to learn new skills or even try your hand at an entirely different industry, whilst at the same time never taking your eye of your overall objective to land the job you really want. Besides, if you are as good as you say you are then your ability to hit the ground running during this interim period combined with your penchant for short-term success could be a welcome boost to your self-confidence.

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A weapon called the word

For years public relations has had to work harder than any other part of the marketing mix to get its voice heard. But with recession forcing most organisations to cut their marketing budgets an increasing number of Welsh business leaders are quickly realising that public relations packs a bigger punch than its traditional marketing and advertising counterparts.

Public relations goes beyond the capabilities of marketing and advertising by using a diverse range of tactical tools to communicate your organisation’s message to the right people at the right time, whether that message is to educate and inform your audience, differentiate you from your competitors or position you as one of the leading players in your industry sector, for instance.

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