Following my own advice

I have recently edited a senior and executive manager’s career book for TheLadders where in one chapter I talked about the importance of social networking to promote oneself when looking for a new job. The irony, of course, is that I haven’t updated my own blog for a fortnight…or LinkedIn nor Facebook for that matter. However, I do have an excuse.

Editing a 70-page book while simultaneously writing the new careers advice and guidance content for is time consuming. So that’s my justification for being so lacsy daisy. Ahem…actually, in truth, that’s a poor excuse.

I’ve written a number of articles on how to look for a new job when you’re already in one and are trying to balance your existing work and family commitments. And the mantra I have always maintained is the importance of setting some time aside, even if it’s just 30 minutes a week, to maintaining your social network.

I was a little slow to adopt to the likes of LinkedIn and Twitter et al, much like the senior executive audience I was addressing in writing for Yet now that I have tip-toed my way into the world of [business-driven] social networking I am left kicking myself for not getting to grips with it sooner. OK, social networking my never replace the handshake when it comes to forging mutually beneficial relationships, however, I am finding that that all-important handshake may never have taken place at all if it hadn’t have been facilitated by LinkedIn in particular.

So I guess I am guilty for once of not practicing what I preach.And at a time in my own career when I am seeking new opportunities the importance of beimng pro-active online cannot be understated. My half hour stats now!

About yourcareermatters
CareerMatters was founded as part of MacKenzie-Cummins Communications in 2006 by Paul MacKenzie-Cummins MICG (Member Institute of Careers Guidance), regarded as one of the UK's leading career's advice and guidance writers and specialist PR consultant for the UK recruitment industry. Since 2006 Paul has been the leading advice writer for and - the two biggest careers website in the world -tackling all aspects of workplace and management issues, job seeking, career change and hiring trends. In 2006, 2007 and 2008 his writing contributed to Monster winning the Best Employment Advice on the Internet Award for an unprecedented three times beating the likes of The Guardian, Learn Direct and Personnel Today on each occasion. And his work was a runner-up for the same award in 2009. In 2009 Paul was a nominee in the prestigious HR Journalist of the Year Award and Recruitment, Retention & Motivation Journalist of the Year Award. Paul has been commissioned to write more than 500 careers advice and guidance articles for a number of lpublications, from regional and national newspapers to industry publications and various career-specific websites in the UK and USA. Recently, Paul was the Technical Editor for career psychologist Dr Rob Yeung's Job Hunting & Career Change for Dummies (John Wiley & Son, 2007). Dr Yeung is better known as the TV psychologist for Channel 4's Big Brother and the BBC's Who Would Hire You? series. Clients include: MSN Careers (Europe) TheLadders TotalJobs IntaPeople Recruitment Lifetracks/YouthNET MediaSalesJobs The Press Gazette

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